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MARCEL JACOB

Brand Strategist,

and more.

Welcome. Discover who I am, how I think and don't be shy. Get in touch.

"The voice of the intellect is a soft one, but it does not rest until it has gained a listener." - Freud

Coke's new "Taste the Feeling" brand positioning is rather flavourless.

At first glance, the new Coca-Cola communication brand positioning “Taste the Feeling” is a disservice to theories about brand purpose....

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