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MARCEL JACOB
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Brand Strategist,
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"The voice of the intellect is a soft one, but it does not rest until it has gained a listener." - Freud
Black Mirror and the tech next door
One of the most talked about shows right now is Black Mirror, not only for the straight forward relationship it poses of how we relate to...
Coke's new "Taste the Feeling" brand positioning is rather flavourless.
At first glance, the new Coca-Cola communication brand positioning “Taste the Feeling” is a disservice to theories about brand purpose....
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