top of page
"
Something is thinking in me.
"
Friedrich Nietzsche
Me, in a few words
Work Experience
In my opinion all time is relative, especially the lunch hour - A creative strategist who values time and is always hungry.
Name
Marcel Jacob.
Who am i?
I am a brand enthusiast who loves philosophy, healthy debate, football
("– Salve o Tricolor Paulista!"), learning, technology, Sci-fi and making a mess in the kitchen.
How do I see brands?
Rather than merely producing simplistic and flat brand identities, I strongly believe in creating an experience ecosystem of branding, where people are enabled to build upon the brand's narrative to develop their own meaning, and in doing so, they empower themselves to shape the brand and to become a part of it. This, in my view, should be the framework for all successful future brands.
Education
Master of Science (MSc) in Brand Leadership.
University of East Anglia, 2015
Bachelor of Arts (BA) in Social Communication with qualification in Advertising.
FAAP (Armando Alvarez Penteado Foundation), 2011
Pocket Planning Course.
Miami Ad School, 2012
Creative Writing Creative Writing for TV & Radio.
ESPM, College of Advertising and Marketing, 2010
CV
Download it by clicking on the image.
What others have to say about me
Bernie Morrison
Director of Digital Strategy & Innovation at Máquina Cohn & Wolfe
Planner at Sunset Comunicação
Marcel is a extremely diligent and highly intelligent strategist. During his time at Fitch his audience insight generation work was pivotal in a successful pitch win and his contribution to ongoing client work won praise both internally and from the client team. I would not hesitate to recommend Marcel, he would be an asset to any strategy team.
Marcel was an excellent student on our MSc programme in brand leadership. He brought real entrepreneurial experience, and learned to be a clear strategic thinker. He asked thoughtful, challenging questions, and as a team member was creative, collaborative and fun to work with.
Brand consultant at Wolff Olins and visiting professor at UEA
Associate Strategy Director at Fitch
Robert Jones
Cauê Madeira
Marcel is one of those guys who enjoys "cracking the code" for the creatives. We were partners for some time and I never saw someone breakthrough the challenges of a client or a campaign like him. He is very intelligent and smart, definitely someone you want to have in your team.
Erica Wong
Branding and Strategy Professional
He Pushed our work above the ordinary -- by turns, original, stimulating, and surprising. His insatiable curiosity and unconventional way of thinking gives way to smart, novel ideas. I can absolutely see Marcel helping clients break the bounds of stuffy conventional branding and raising the bar to produce innovative and sophisticated work.
Caio Germano
Marcel was my inspiration to become a strategist, guiding me in the early days and always providing me with assistance and coaching, relentlessly trusting in my potential.
He is an extremely gifted planner with a multicultural understanding of the marketing and branding landscape. Marcel will never let you down on his ability to apply curiosity and imagination to the lives of brands and consumers in order to come up with thought-provoking ideas and game-changing insights.
On top of that he is truly a good friend and very fun to work with, always with a smile on his face and optimistic about the future
Laksika Kunyotying
Freelancer brand strategist | Service designer
Marcel is one of the most enthusiastic persons that I have ever worked with. With his broader view and 'can-do' attitude, I was always very happy to work with him. Marcel not only has a strong strategic thinking, but also creative thinking as he could deliver applicable and imaginative works.
bottom of page